NEUF is built for women who lead with strength and unmistakable confidence. Founded by Pooja Jangra, a Chartered Accountant with an inherited passion for fashion, the brand draws inspiration from her mother, who practiced tailoring to support their family. That legacy of craftsmanship lives at heart of NEUF.

As Pooja entered the corporate world, she noticed a glaring gap that women silently navigate: workwear sections that are limited in space, repetitive in designs and far from inspiring. Custom made outfits became her default solution which came at a high cost, revealing a larger need for modern, functional and stylish workwear that is accessible. The very purpose NEUF came into existence.

At NEUF we are dedicated to create accessible, timeless and versatile outfits that blend elegance with purpose, empowering women to show up with confidence every single day. We believe timeless fashion isn’t an expenditure- it’s an investment in the women you are becoming.